E-commerce

Like most girls, I thank the genius who coined the term e-commerce and thought of the idea of setting up businesses online. That brought about one of the top favourite female pasttimes - online shopping. Since most of the technical aspects of e-commerce has been already covered in class, I'll delve into successful online shops and how their procedures are conducted.

Just to mention a few notable established sites:

www.americanapparelstore.com/

http://www.asos.com/

And definitely not forgetting one of the most accomplished fashion line...

http://www.victoriassecret.com/

Much like most online stores, Victoria's Secret (VS) catergorises their clothes by type and size to allow an easier search for their customer's desired products.

The steps are simple:
1) Choose your clothes category and size
2) Pick an item and add to shopping bag
3) Choose mode of payment and complete payment form

Voila it's done!

VS goes to a greater extent of customer service as they would offer a few other choices of clothings on every page of a chosen item to suggest items that may match the piece of clothing that a customer has selected. In this way, they have marketed their other products and at the same the customer may be able to enjoy a more complete buy.

After adding an item into the shopping bag, the site also suggests a whole range of clothings that may suit the customer's liking.

At the final payment step, the site provides a summary of the purchase with the collated amount. It also allows the customers to choose their preferred shipping mode and credit card choice.

VS also keeps their customer base regularly updated,allowing them to check the status of any orders, backordered items, returns or exchanges.

To add a more personalized touch, the site allows its users to keep a wish list of items that they are interested in.

And to prove the success of their e-business, I will stand up and admit that I am amongst their huge regular customer base that have fallen prey to their commercial clutches time and again. =X