Journalism on the Internet

Since the birth of media, the people have always been passive consumers. The Internet has most certainly opened the doors to a dimension and brought about the ability to interact instantaneously with people from all over the world in both print and on video. Hence the term 'Citizen Journalism' was coined.

According to a BBC article by Tom Carver, he mentions that 'If people are interacting, it means they are engaged, and that must be healthy for society and democracy.
It also keeps media organisations like us on our toes and gives us a better sense of who we are broadcasting to.'

The Internet has shaped the future of journalism and it has definitely made a remarkable media development, changing the landscape to a rather active one as it involves the engagement of the people. Viewers are now given a voice as the Internet enables them to provide comments and opinions of what they would want to learn about. Broadcasters, as stated by Carver, are now able to get a fuller understanding of their audience and maintain their appropriate standing on news matters.

However, the technological divide is more evident than ever in this case. People who lack access to the Internet and other forms of digital media; are they simply left to fall behind the achievements of those on the higher end of economy sphere?

Politics and the Internet

The first media president in the United States was Teddy Roosevelt. He was the first President to use the power of the media to appeal directly to the American people. He understood that his forceful personality, his rambunctious family, and his many opinions made good copy for the press. He also knew that the media was a good way for him to reach out to the people, bypassing political parties and political machines. He used the media as a "bully pulpit" to influence public opinion.

That was in 1901. A century later, Barack Obama takes the seat and the media is his medium of his reach to the people not only in the United States, but all across the globe.

With modern technology, the boundaries of media are limitless as the Internet takes on a vital role that has been integrated into the lives of many, especially the lives of those who have the choice to vote in elections. Obama not only reach out to the people through online campaigns and banner ads, but he even pays a visit to local talkshows, making himself out to be a pretty laid back individual. People see him as not just their leader, a political figure, in fact he has become more of a celebrity than any other presidents before him. Despite the 'stardom', his willingness to be just himself and hang loose has bridge any form of formalities as people would see him as an equal, one of them, and feel even more comfortable with him around and as the president.

Here's a video of him on The Ellen Degeneres Show:


However, the Internet reaches out only to those who utilize it, even though a vast number of people do, these numbers are greater only in the younger generation. So to extend to the mass population, I guess President Obama has to come out with new strategies =)

Entertainment and Multimedia

Past the age of analogue media, currently everything has gone digital and of course advertisers would be the first to hop onto the wave of the changing platforms and take their ads to the depths of multimedia.

Here's a video of the First Weber's New FrontRunner Marketing System - The Most Advanced MultiMedia Marketing System in America!

Thanks to the advance CGI, game graphics that used to look like:

Now looks like this:

The change has definitely brought a whole different gaming experience as it is even more affective with its realistic graphics.